PPC Pay-per-click

A leading Essex Google Adwords management agency based in Saffron Walden near Cambridge

Pay-per-click (PPC) and Google Adwords is an effective online marketing process where visitors are directed to your website by clicking on an advert developed uniquely for your business.

Ignyte Digital Marketing based in Saffron Walden, Essex are a Google Adwords agency that specialise in Google Adwords and Bing Advert campaigns for clients of all sizes. Whether your business wants to spend £10 per day or £500 per day, our PPC experts can develop effective online marketing campaigns that will deliver exceptional return on your investment.

These Google Adwords adverts appear depending on keyword criteria and if the visitor clicks on the advert they are taking to your designated website landing page. The advertiser is then charged for this click at a rate depending on various criteria (keyword competitiveness, daily budget, relevancy and page rank). PPC advertising campaigns can include Google Adwords, Bing Ads, Facebook and Amazon.

Pay-per-click advertising is the quickest way of driving traffic to your website. Essentially you can ‘buy’ your way to the top of the search engine pages by bidding for a particular keyword. This is different from organic SEO, where Google places the most relevant websites at the top of its organic/natural search. If you are a new business / website or your website isn’t optimised for organic search SEO, or you operate in a very competitive marketing environment then PPC pay-per-click advertising may be for your business.

Ignyte Digital Marketing's Adwords / PPC consultants will ensure that your PPC campaigns not only drive traffic to your site, but will ensure that your visitor traffic actually converts and provides you with a return on investment (ROI). The ROI can be measured by ecommerce turnover or by key goals being achieved like time spent on site, average pages per visit, specified pages visited, downloads, contact pages visited etc.
 

Benefits of PPC Advertising:

• Place you at the top of Google on keywords that YOU specify
• Pay-per-click advertising generates immediate visibility on search engines like Google and Bing
• Using Analytics systems like Google Analytics you can track the success of a Google Adwords campaign
• Pay-per-click adverting is flexible; you control the keywords, you can control the daily spend/budget; you can control the bid per keyword. Adjustments can be made immediately.
• Pay-per-click can give your website immediate visibility and fast return on your investment

How would Ignyte Digital work with you to set-up and manage your PPC campaigns?

Ignyte Digital Marketing would work closely with you and your business to understand your marketing strategy. We would then suggest the best combination of pay-per-click advertising formats:
 

• PPC Text Adverts – the most common adverts that appear above organic search results and to the right hand side
• Image Ads – Showcase your products visually with static or interactive graphic
• Mobile Ads – Target text or image ads for just mobile or mobile and PC web users
• Product Listing Ads – Essential lower cost advertising for Ecommerce stores. Your products appear at the top of Google and within Google Shopping with an image, price and description
• Remarketing and Retargeting – Remarketing is a fantastic tic retargeting marketing tool for your adverts. With a little bit of code, we can make your adverts appear to visitors who have previously visited your website when they search for related products on Google search or when they visit other sites on the Google Display Network.

Where would your advert appear?

With Google Adwords we can decide where your advert appears whether it be on just on Google’s Search pages or on their Display Network. The Display Network is where Google shows your adverts on participating websites. If your business supplies products or services to the football industry, your advert could appear on websites within that particular industry.
Ignyte Digital can provide assistance to your current PPC campaigns or manage these campaigns on your behalf. Our process involves us understand YOUR business and working closely with you:

1. Communication – We listen to understand YOUR expectations.
2. Keyword Research – We will research keywords that can drive your business forward based on your requirements
3. Advert Format – we will suggest the best format and messaging for your advert
4. PPC Campaign organisation – We will create a structure within the account so that relevant adverts and keywords are grouped
5. PPC Ad writing – we will develop adverts that provide the marketing message but offers visitors the added value.
6. Optimisation of Landing Pages – We will target to adverts at specific pages on your website. If page improvements are required we will recommend this to optimise the effectiveness of the PPC Campaign.
7. Analytics – Using analytics we will track and report on the effectiveness of the campaign
8. Continual improvements – We will continue to update, tweak and improve the pay-per-click campaigns to optimise YOUR ROI.

Is your business in Essex or Cambridgeshire looking for a local Google Adwords or PPC marketing agency? If so, you are in the right place. Give us a call and let us show you what we can do for your business and what we have done for local Essex and Cambridge business already!