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Posted Jun 26 2015

Why local SEO is important now


Local SEO is important now and will become more important as Google "penguin" changes SERPS Google's "pigeon" update has placed more importance on local SEO. Google likes to give searchers relevant search results usually through content and authority but local businesses can rank just as well as a high authority ranked website. It is now common for searchers to use their location to get a more accurate search result. Therefore as businesses you need to think local to succeed.

Get your local details in order across all your online platforms, from your website, directories, twitter, yelp, facebook and most importantly Google+.

Once you have this information you should then look at a local SEO strategy for your website. Update your content to include the services you offer AND where you are based and the geographical areas you serve. Ensure that you optimise you meta description with some local content and most certainly the pages <title> tag.

If you do this you will see your search rankings improving because your business becomes relevant to local searchers.

If you need advice or assistance, Ignyte can deliver local SEO for you.« Back