Suregreen Ltd is a leading gardening and landscape supplies business operating in multiple channels including trade and B2C ecommerce. The business was launched in October 2013 initially as an ecommerce business. The development of a website that delivered immedaite search engine results and visibility was required.
Our Services and Strategy
Ignyte worked closely with the marketing team at Suregreen to understand their business, product range, customer channels and customer type. This helped the Ignyte team develop strategies which would provide the client with both short-term and long term strategies to increase organic search results.
Suregreen required immediate visibility on the search engines. Ignyte created a Google Adwords PPC campaign which gave immediate text ads and product listing ads for google shopping. By implementing ecommerce tracking we were able to provide clear data on ROI's back to the client.
Our main work with the client was to build a website that provided the maximum potential for search rankings. Our strategy included writing unique keyword rich content, page-by-page title and meta details, image ALT tags, SEO friendly URL structures and quality internal linking
We worked closely with the clients website developer to produce a website that was unique, fresh, easy to navigate and customer friendly. The sites CMS weas built to ensure key SEO elements are controllable by the client as required.
Working closely with the web developer, we integrated an open-source ecommerce system that enable the client to custom any part of the customer transaction process, pricing and reporting. This ecommerce CMS was developed to ensure that data feeds to Google and other engines were easily modified to keep up with constant feed specifications. Integration with the clients accounting and stock control systems were developed to provide an automated online store for customers and staff.